This critically important sales activity tool focused on various annual target scenarios combined with my Mentoring prospecting session will help you achieve your desired success and become a consistent top achiever. All research highlights that the top sales professionals spend at least twice as much time on prospecting than the average "I just made it" seller. It seems an obvious statement but it is impossible to reach your sales targets without being very, very proactive. Many salespeople slip into being reactive and only respond to leads and customer enquiries. They make the mistake of waiting for the opportunity to come to them.